More of an "acronym" than a "brandable." For example:

Zhe Jiang Province (a Chinese province)

Zionist Jewish Philanthropies (Parenting/Projects/Portfolio)

AcronymFinder's got 52 solid meanings for JP. Stick a z-begun adjective in front. Or insert a z-begun locale (Zimbabwe, Zanizibar,...).

ZJ with a p-begun suffix is harder to construct:
ZJ is a model of Jeep Cherokee.
ZJ was also a Navy Airship Utility Squadron from the 1940s to 1960s.

That's all for English; but in some other languages (e.g., German), Z is a very common letter. (Hmmmm. Which countries have large economies, and languages with common Z's; but don't prefer their own ccTLD to .com, and don't risk moving to IDNs in the future?)

Unless you're into gambling, don't buy a three-letter dot-com based only on the presumption that investors/domainers will buy you out at higher prices later. That's betting on a bubble carrying you upwards.

What would an end-user pay for it? That is any domain's only enduring value.


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For several years now, three letter .com domains are used as the "gold coin" of domain trading. In 2007 and into the better half of 2008, LLL .com's rose in pricing to almost $9k across the board, even for lesser quality letters, with the better quality letters bringing LLL .com sales well into the mid $xx,xxx range.

This one consists of the "difficult" letter "Z" and the "JP" pair that denotes "Japan". However, "Z" is a common name in German and other central European languages. The market's dropped in recent months, along with the overall economy so the expectations are less.

Regardless, now it's a buyer's market and this LLL .com should do well.
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Thumbs up. While the price of LLL.com's is down as of late, this market will rebound as new companies are formed and need the letter designations.

This will easily go for $x,xxx. Three letter domains are great because many times they can be sold to white collar professionals like lawyers and accountants. Many of these firms will be something like 'Smith Reed Gondel' so if they can get srg.com, it is a huge score for them.

Great job landing this one Bido!
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Unlike many domain investors I don't get too excited about these 3 letter domains that have no real value other than the fact they are one of 17,576 of them. It's a little different if the three letter domain actually means something, like act.com, men.com, or similar, which can make their value go into the stratosphere.

But if it is just a random 3 letter combination with no real meaning I really see limited value in them, especially for awkward letters such as these. That said, with its “perceived” value, I would expect to see the domain zjp.com go in the $4,500 to $5,000 range.
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